Post by account_disabled on Dec 26, 2023 5:27:51 GMT -5
SunMedia , the leading Spanish adtech in video, mobile and native , has closed 2020 with good results , including a 21% increase in staff , the opening of two new headquarters and the launch of three new products. The adtech recorded its best audience data in 2020 according to Comscore , reaching 96% of Internet surfers with its advertising placements . Thus, it reinforced its leadership in Spain, with more than 33 million unique users, the majority on mobile platforms . The figures, recorded in May, represented an increase of almost 1.2 million compared to the data from February of the same year. 2020 was also the year in which SunMedia opened two new international headquarters in Sweden and Portugal and in which it consolidated the one in Peru, opened at the end of 2019. Added to those in Colombia, Argentina, Mexico and the United States, and the headquarters in Madrid, The group has strengthened its international expansion.
Along with its audience, SunMedia's national and international staff also grew : 21% compared to 2019 . Of the total new hires, 80% occurred at the main headquarters in Spain, and 20% at the rest of the Phone Number List international headquarters. In addition, the appointments of Eugenio García-Perate as Client Partner & Business Development Director for the Miami headquarters, Úrsula García as Country Manager of Peru, Sara Wendle as Partnership Manager Nordics and Luis Miguel Fernandes as Country Manager of Portugal. The adtech continued in its objective of providing a 360º service to its clients with the launch of three new products: Primewatch , the tool to impact the online audience during prime time television, the independent rate comparator, and Sunstories , a new expandable video format. All this without forgetting the technology that has always been the basis of the company: in 2021, SunMedia will continue to focus on contextual technology, video technology.
E-commerce, the creative platform and tools to optimize sales. Fernando García, CEO of SunMedia , highlights that the year has closed with good results “ thanks to the hard work of our entire team, of which we are proud. It has not been an easy year, but we have known how to find a way to move forward , always with the client's well-being at the center of all our decisions and generating employment in these difficult times . Precisely in a year of challenges due to Covid-19, adtech also joined the fight against the virus through the “Respirators-Fighting Covid-19 Project” , which raised funds for the purchase of respirators for Spanish hospitals. . Looking ahead to 2021, SunMedia will base its strategy on continuity, collaboration and consumer knowledge, to continue growing and increasing the services available to its clients. As García explained , “ we will accompany our versatility of knowledge of the current advertising context, incorporating advertising inventory of the highest quality.
Along with its audience, SunMedia's national and international staff also grew : 21% compared to 2019 . Of the total new hires, 80% occurred at the main headquarters in Spain, and 20% at the rest of the Phone Number List international headquarters. In addition, the appointments of Eugenio García-Perate as Client Partner & Business Development Director for the Miami headquarters, Úrsula García as Country Manager of Peru, Sara Wendle as Partnership Manager Nordics and Luis Miguel Fernandes as Country Manager of Portugal. The adtech continued in its objective of providing a 360º service to its clients with the launch of three new products: Primewatch , the tool to impact the online audience during prime time television, the independent rate comparator, and Sunstories , a new expandable video format. All this without forgetting the technology that has always been the basis of the company: in 2021, SunMedia will continue to focus on contextual technology, video technology.
E-commerce, the creative platform and tools to optimize sales. Fernando García, CEO of SunMedia , highlights that the year has closed with good results “ thanks to the hard work of our entire team, of which we are proud. It has not been an easy year, but we have known how to find a way to move forward , always with the client's well-being at the center of all our decisions and generating employment in these difficult times . Precisely in a year of challenges due to Covid-19, adtech also joined the fight against the virus through the “Respirators-Fighting Covid-19 Project” , which raised funds for the purchase of respirators for Spanish hospitals. . Looking ahead to 2021, SunMedia will base its strategy on continuity, collaboration and consumer knowledge, to continue growing and increasing the services available to its clients. As García explained , “ we will accompany our versatility of knowledge of the current advertising context, incorporating advertising inventory of the highest quality.